Our Profile Opinion was launched in 1987 as India’s first independent Market research fieldwork agency specializing in conducting high quality fieldwork for consumer, institutional, & rural research on a nation wide scale.
Today, Opinion though is a specialized fieldwork agency it also provides expert services in Market research from questionnaire design & fieldwork to analysis & presentation.
Opinion with its head office in Mumbai is under the personal direction of Mr. Sharad Gadkari [ member- MRSI ] who is associated with Market research in India since 1975.
Whatever is the size of project we insure first class quality through comprehensive interviewing, training, constant monitoring, control checks & supervision. Specialist panel of interviewers, experienced bi-lingual interviewers complete service across all parts of India. This way we insure that information collected is what you want & provided when you want it.
Products we deal in: At Opinion we mainly offer the following five services
A Data Collection of all types of Market Research Projects
This includes
i] House to house interviews involving interviews with housewives, main earners, teenagers and children.
ii] Institutional interviews involving interviews with officers, executives, shopkeepers, hospital administrators, banks, stock market brokers, etc.
B Focus groups
Over last 13 years Opinion has handled on an average 15-20 groups per month. Our rigid field controls ensure that all operational details are looked in to. Groups are conducted among 1] Main earners 2] Housewives 3] Teen- agers & 4] Children We have a fixed price structure for these groups , which covers recruitment charges, fare upto the venue, gifts, recording facility and supervision.
C. Central location test [ In hall test ]
Since 1987 Opinion has conducted at least 3 tests every month with sample sizes varying from 150 to 1500 interviews. Broadly we have conducted following types of central location tests-
i] Forced exposure tests [Testing of TV commercial]
ii] Product test [Soft drink Chocolates etc.]
iii] Sniff tests [Soaps, Washing powder]
iv] Car clinics
D. Sales promotion
This would include couponing, sampling, demonstration from house to house , in
shop , in halls, in offices, in schools etc.
- Mass consumer contact at high traffic points , theaters Bus stops , petrol pumps’ suburban railway stations etc.
- Mass consumer contacts at exhibitions, fairs bazaars, etc.
- Direct Mail
We have handled Sales promotion for famous brand of tooth paste which involved 50 thousand house holds in Mumbai
E Analysis of data collected
We also deliver manual or data processed analysis of studies completed, if
required by the client
Year of Establishment : 1987 Type of Business :Direct Services Providers Number of Employees :20 Turnover : 2500000 | Our Products | S.No. | Categories | Subcategories | Products | | 1 | Services - Business Facilitation and Consultancy | Market Research Consultants & Agencies | | | All Categories | 0 | SHARAD GADKARI OPINION, 11, BASEMENT, BOMBAY MARKET,NEXT TO AC MA, | | MAHARASHTRA - 400034 | | INDIA | | Telephone : 912223512013 | | Fax : 912223526662 | | Website : http://opinionresearch.tripod.com | |
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