lift air fresheners spray uses a technology where various fragrance can be infused into millions of microscopic shell pellets. after spraying into the surroundings, the pellets land on the surrounding and will be released upon friction, giving a long lasting lift to the surrounding environment. lift comes in 6 brands : 1) serenity : natural lavender based 2) hygienic : citrus, floral, cologne based 3) amazing : luxurious amber woods & musks 4) bubbling : bergarmont based 5) charming : specially concocted fragrance 6) magical : sandalwood based