verjinia foods ltd. brief history promoters verjinia foods ltd. is set up by ms. smita r. pethe & mr. rajiv thatte. ms. pethe is b. sc. m.a.m. from mumbai university. she has 20 years experience in manufacturing of foods, edible oils, and cosmetics products on large volumes. ms. pethe is currently doing her ph.d in economics with subject related to foods industry. ms. pethe has visited united kingdom & usa and have studied the market potential for food products over there. she has also test launched verjinia products in these countries and response to quality, packing & brand was excellent. mr. thatte is b. pharm (hones) from udct and m.m.s. (finance) from jamnalal bajaj institutes of management studies. mr. thatte has also done entrepreneurship development program from iim (ahemdeabad). mr. thatte has experience of herbal medicines, edible oils and cosmetics industry for last 23 years. he is approved as technical expert for manufacturing drugs & pharmaceuticals, foods, spices etc. by fda, maharashtra.. location our unit is located at digha, navi mumbai. this midc area is declared by government of india an agricultural export zone (aez0) and special economic zone (sez). midc plot area is 25000 sq.ft. and rcc construction is 8000 sq. ft. this is an area approved for food industry. finance our project is finance by export import bank of india (exim bank). total terms loan sanctioned is us $ 3 lakhs. exim bank has also sanctioned market development term loan of rs. 40 lakhs. interest rate for term loan is only 4 % and for market development term loan. it is 12%. exports our unit is engaged in exports. our indirect exports are to dubai, australia, uk, usa etc. last year our direct export has been done to ghana. product range we are in manufacturing of various food products. main products manufactured / to be manufactured are as below. : • instant mixes (idli, dosa, vada mix, gulab jamun mix, kheer mix) • pouches of curried vegetables (palak paneer, muter paneer, chole, navaratankorma etc. ) • spices / spice gravies (chilly, turmeric, coriander powder & other spice & gravies) • mango pulp ( mango, kesar mango, etc. ) • other food related items including sorted, processed, packed grains pulses etc. licencing we have obtained all required licenses like fpo, mpfa, central excise, sales tax. we have water pollution board noc, midc noc, mseb power connection. our unit is also registered as exporter with rbi, spice board, apeda etc. we have launched our instant mixes & heat & eat vegetables in bombay market six months before. we are getting excellent response as our quality is export oriented & packing is also attractive. verjinia products are now available at big bazaar, d – mart, true mart, giant, haiko etc. in mumbai. verjinia foods ltd. is engaged in packing of chilly, turmeric & coriander powder for everest brand for last 2 years. verjinia foods ltd. is packing 100 tons of ctc on automatic filling machinery in 50 & 100 gm. sizes. packing of 200 gm., 500 gm. & 100gm is done manually. verjinia foods ltd. is offering services to selmax export (i) ltd. to export one container per week of all items to dubai after cleaning, packing manufacturing etc. verjinia has started 2 more activities in last couple of months. one is sub contract manufacturing for shangi foods to process all type of sauce & jams. another job work undertaken by verjinia is to grind & pack spices for malabar foods pvt. ltd. product dubai based organisation under their brand name ‘shama’. product launch abroad verjinia wants to now launch its food products in selected cities in usa/uk launching of products require special promotional efforts, advertisement, conference of nris in each town sampling, employment of managerial & executive marketing staff to ensure reaching of products to customers. local newspapes, websites and tv medias will be used for launch campaign. verjinia would like to hire godown cum office at 20 points as detailed below herewith in phased manner. verjinia has already finalized this type of arrangement with one importer in u.k. who will work as marketing associate for verjinia. verjinia wants to finalise similar arrangement in u.s.a. as well. verjinia wants to participate in exibitions in these countries in coming years to make publicity of all food items verjinia foods ltd. is an export-oriented project. it falls under priority category being a agro based food project. verjiniatm brands are appreciated by reputed companies like reliance infocom ltd., l & t infocom ltd., l & t infocom ltd and patni computers. all three organization have expressed their support to verjiniatm . verjiniatm will provided with net/e-mail address of all employees working abroad for these three companies. they will also give brief to all their staff proposed for posting abroad for verjiniatm brands. this will give committed loyal customers to verjiniatm in the future. product launch in india presently verjinia is supplying products directly to all malls in mumbai. verjinia wants to make all products available in chennai, banglore, hyderbad, kerla in next 6 to 9 months time. verjinia is planning to hire in these areas godown cum office to supply the goods to mall & directly to web mall customers. this will like a pilot plant for verjinia’s activities in u.s.a. & u.k. etc. verjinia got excellent response from i.t. industries to make these products available in india. verjinia wants to tie up with these infotech companies to make verjinia food items available to their employees in india & abroad. this will give verjinia ready ‘a’ class clients those are interested in quality products by establishing franchise network in metro cities.